Sunday 19 May 2013

Why do advertisers advertise?

At Freedom Cups, we generate our profit from the advertising on bio-degradable coffee cups, therefore it is clear that advertisers are a fundamental stakeholder group in our enterprise. But the question that remains is whether advertising is a beneficial for the company. Below are some interesting facts about advertising.
- By the time a person in the United States is 65 years old, he would have seen an estimated two million television commercials
- More than $500 billion a year is spent on advertising worldwide.
- Most watches displayed in advertisements are set to 10:10 because the hands of the watch frame the watch brand name and they make a smiling face
- The average child in America watches over 40,000 television commercials in a year, or over 100 a day.
- On average, a child is exposed to 7 hours of advertising per day.
- Advertisers spent $4 billion on Facebook in 2011

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2 comments:

  1. Money on Wheel22 May 2013 at 20:27

    Advertising is a powerful means to reach the intended target audience but to effectively achieve this you may need to segment your intended target audience. Gorilla advertising could be one form of advertising that you may use to attain this. It is cheep and more interactive form of advertising.

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    1. Unknown22 May 2013 at 20:56

      You are correct. Advertising is a powerful means to reach the intended target audience. That is why the basis of our organisation is based on advertising, because we see great potential in achieving our goals through it. For us, the target audience of our business is segmented into 2 groups. They are the advertisers themselves, coffee shops and coffee drinkers. And if you add up all these people and groups, you can see that we have a rather large market base and stakeholder group.

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