In order for our social enterprise to progress and grow, we need to have a big customer base so benchmarking is of high importance. The higher we aim, the more positive the overall result in achieving of our goal of telling a story can be for us and ultimately helping achieve our final goal. Even from the figures we have estimated in our financial plans, we have remained quite conservative, so the potential for us to exceed these benchmarks originally set out, is quite high.
For us, the customer base is consisting of two different groups, but both equally important and reliant on each other. The coffee shops who we would be supplying our cups for free are one customer group and the other is the actual advertisers who would be using our cups as a means of advertising their own organisation. The better deal that our enterprise offers is that our cups are environmentally friendly and our greater cause gives a considerable percentage of our profits back into the community in ensuring that the slaves within the coffee industry are freed. We have benchmark of getting 5 extra coffee shops a month, which will help us achieve a very nice profit in a space of 3 years, and as aforementioned, this is a rather conservative proposal. Things can only look positive in helping us tell our story and to be noticed.
